USI Insurance

The Role:

As the Media Relations Senior Manager, you will play a pivotal role in developing and executing strategic media initiatives to elevate USI’s brand visibility and reputation. You will oversee both earned and paid media efforts, including the creation of press materials, coordination of media interviews, and the cultivation of strong relationships with industry reporters. Additionally, you will support the management of USI’s social media platforms, ensuring all communications align with our broader strategies and objectives.

What You'll Do:

• Develop and implement targeted media relations strategies to position USI as an industry thought leader.
• Build and maintain relationships with industry reporters and media contacts.
• Coordinate media interviews with company executives and industry experts.
• Create and manage media pitch strategies, securing bylined article placements in key publications.
• Draft and distribute corporate press announcements.
• Monitor and analyze media coverage and industry trends, reporting key insights and opportunities.
• Identify and secure speaking opportunities at industry events and evaluate sponsorship options.
• Manage corporate award nominations and related communications.
• Develop and manage social media content strategies for corporate announcements, culture features, and media engagements across LinkedIn, X, Facebook, and Instagram.
• Monitor social media channels for engagement opportunities and insights.
• Keep the corporate website updated with recent company announcements and media features.
• Support crisis communications planning and related activities as needed.
• Provide communications and planning support for annual employee program initiatives.

What We're Looking For:

• 6+ years of direct experience managing PR and media relations initiatives; insurance industry experience is strongly preferred.
• Bachelor’s degree in public relations, journalism, communications, marketing, or a related field.
• Proven track record of securing media coverage and managing successful PR campaigns.
• Exceptional writing, editing, and communication skills.
• In-depth understanding of AP style guidelines.
• Experience using AI to enhance media monitoring and outreach efforts.
• Experience with social media management and developing impactful digital communications.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Strategic, proactive, and collaborative team player.