Marketing and Sales Enablement Specialist
Location:
MA - Woburn
Apply nowGeneral Description: Responsible for the implementation and management of regional marketing initiatives, including prospecting strategies and campaigns, events, digital marketing and automation. Work in partnership with Regional Sales Leader and consultants.
Responsibilities:
- Manage regional events leveraging Marketo and Social Media Platforms.
- Proactively provide analytics and ROI on marketing initiatives and events.
- Support prospecting activities for sales consultants to drive new business. Create demand for and implement seminars, webinars, and networking events.
- Work with regional marketing and communications leadership to implement sales and marketing processes.
- Oversee tactical sales enablement and marketing projects and tools. Includes communications, presentations, sponsorships, advertising, and branding.
- Work with marketing team to gain higher visibility and quality market positioning. Support new business, client retention, and revenue growth.
- Manage creative ways to drive webinar and event attendance with effective post event optimization strategies.
- Lead SMS peers in productive communication sessions.
- Drive utilization and update prospecting and relationship building opportunities in sales automation system.
- Communicate impact and effectiveness of events in terms of metrics activity and revenue.
Knowledge, Skills and Abilities:
- 3-5 years of experience in a digital marketing position.
- Bachelor’s degree in marketing or communications preferred.
- Experience with digital marketing automation platforms. Includes Marketo, Pardot, HubSpot and Marketing Cloud.
- Experience with salesforce management/CRM systems. Microsoft Dynamics a plus.
- Strong Social Media skills, including LinkedIn, Facebook and Instagram.
- Ability to travel up to 20% of the time if needed, i.e. attending trade show or event if required.
- Experience developing marketing and sales strategies.
- Detail oriented with editorial skill.
- Working knowledge of Webex Events and MS Office.
- Self-motivated. Ability to multi-task in a fast paced, high-pressure, team environment.
- Strong oral, written and interpersonal communication skills.
***Position must be worked 4 days on site in our office in Woburn, MA***
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Why USI?
With more than $2.7 billion in revenue and over 10,000 associates across approximately 200 offices nationwide, USI is one of the largest insurance brokerage and consulting firms in the world. At USI, we have created one of the most dynamic personal and professional development cultures in the industry. We invest heavily in our associates, and we take pride in celebrating their growth and success through our one-of-a-kind employee reward and recognition programs.
Unrivaled Resources and Support
What truly distinguishes USI as a premier insurance brokerage and consulting firm is the USI ONE Advantage®, a game-changing value proposition that delivers to clients a robust set of risk management and benefit solutions with bottom-line financial impact. USI ONE® represents Omni, Network, Enterprise—the three key elements that set USI apart from the competition. Through USI ONE, we develop strategic, timely, and effective risk management and benefit programs in terms that are easy to understand, and we demonstrate how the solutions can have a positive economic impact.
Industry-Leading Programs, Rewards, and Recognition
In addition to competitive pay, incentives, and benefits, USI recognizes associates through our Summit Awards program, rewarding excellence in those who build our brand each day. USI offers employee programs that recognize outstanding achievement and help our associates lead healthy, productive lives. We turn care into action with our award-winning wellness program, college scholarships for associates' children, and financial help in times of need.
Deep Community Engagement
We are committed to giving back to our local communities and supporting a culture of environmental sustainability. From sharing our time, talent, and resources to support local non-profit organizations, animal shelters, and environmental beautification and restoration projects – to partnering with eco-conscious vendors and taking steps to reduce our own environmental footprint – we’re working together as ONE to build a better future.
Committed to a Diverse, Equitable, and Inclusive Workplace
Our award-winning I’m With U diversity, equity, and inclusion program educates our associates to help them better understand and serve our clients, prospects, fellow team members, and local communities through curated education and training resources, employee support programs, and community outreach initiatives to build a more diverse, equitable, and inclusive culture.
Nationally Recognized as a Top Insurance Employer
- Recognized as one of Insurance Business America’s Top Insurance Employers for the seventh consecutive year (2018-2024).
- Named to Business Insurance’s annual list of the Best Places to Work in Insurance five years in a row (2020-2024).
- Named to Fortune’s 2024 Best Workplaces in Financial Services & Insurance list.
- Honored by Glassdoor as a Best-Led Company in the U.S. in 2024.
- Recognized by Newsweek as one of America’s Greatest Workplaces for Diversity in 2024
Visit our Awards and Accolades page for a complete list of our latest industry awards and recognitions!
USI is committed to providing a full-suite of competitive benefits for our growing population and its diverse needs. We offer a wide range of health, welfare and financial benefits including medical, wellness, dental and vision, 401(k), flexible spending and health savings accounts, short and long-term disability, life insurance and other unique employer-sponsored and voluntary programs. USI also offers a generous paid time off policy, paid family leave benefit as well as paid holiday time.
Job ID:
29276