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National Digital Marketing Operations Manager (Marketo)


NY - Valhalla, OH - Cincinnati, TX - Austin, TX - Houston

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Why USI?
With over $2 billion in revenue and more than 9,000 associates located in approximately 200 offices across the country, USI is one of the largest insurance brokerage and consulting firms in the world.

At USI, we have created one of the most dynamic personal and professional development cultures in the industry. We invest heavily in our associates, and we take pride in celebrating their growth and success through our one-of-a-kind employee reward and recognition programs. We invite you to learn more about what makes USI an exceptional place to work!

Unrivaled Resources and Support
The USI ONE Advantage® allows USI to deliver unique solutions to our clients. This value proposition provides unmatched growth and opportunity for our associates and, at its core, represents a significant investment in our people.

Unique Employee Programs and Deep Community Engagement
We turn care into action with our award-winning wellness program, college scholarships for associates' children, and financial help in times of need. Our annual community service initiative engages associates in hands-on regional service projects helping hundreds of thousands of people each year.

Industry-Leading Associate Rewards and Recognition
In addition to competitive pay, incentives, and benefits, USI recognizes associates through our Summit Awards program, rewarding excellence in those who build our brand each day.

Committed to a Diverse and Inclusive Work Environment  
USI values diversity and is committed to ensuring a fair, diverse, and inclusive work environment for all. Our diversity, equity and inclusion program, "I'm With U," advances these initiatives to champion our team members and the communities we serve.

Nationally Recognized as a Top Insurance Workplace

  • Recognized as one of Insurance Business America’s Top Insurance Employers for five consecutive years (2018-2022).
  • Named to Business Insurance’s annual list of the Best Places to Work in Insurance three years in a row (2020-2022).
  • Gold recipient, American Heart Association’s Workplace Health Achievement Index, three years in a row (2018-2021).

General Description: Support USI’s national corporate marketing team. Serve as leader and subject matter expert for use of marketing automation tools, digital marketing analysis, and strategy. Develop and execute lead generation strategies to improve new client acquisition and ongoing client communication using Marketo. Analyze and optimize marketing automation campaigns and other digital marketing initiatives.


  • Champion USI’s marketing automation technology. Propose new tools and resources to improve our marketing processes.
  • Manage the day-to-day operations of Marketo and other marketing technologies.
  • Responsible for oversight of data quality and integrity. Includes maintaining accurate account, contact, and sales activity within Marketo.
  • Serve as subject matter expert for all Marketo needs.
  • Work closely with marketing on lead management strategy. Design and execute customer nurture campaigns and manage leads through the buyer journey.
  • Develop digital marketing strategy. Research economic indicators, identify clients current and future needs, and monitor the competition.
  • Manage all corporate email campaigns to support external and internal communications.
  • Collaborate with regional sales enablement managers and corporate marketing specialists on campaign execution. Includes building landing pages and microsites, tracking codes, and reporting.
  • Work with website team on digital marketing initiatives. Includes support for the website (forms, tracking, etc.).
  • Develop reporting templates and dashboards. Provide timely and accurate campaign reporting to senior management.
  • Evaluate the impact of marketing activities and recommend opportunities for improvement.
  • Develop checklists and build guardrails to de-risk the environment of potential errors and ensure effective use of system by leader.
  • Ensure marketing content and execution is compliant with data protection rules and privacy law.
  • Deliver business insights and reporting with action roadmap to improve leader decision making.
  • Collaborate with stake holder teams to ensure alignment with department prioritization and goals.
  • Keep up to date with advances in digital marketing and AI. Contribute to USI’s technology team on marketing “tech stack” opportunities and concerns relating to requirements and limitations.

Knowledge, Skills and Abilities:

  • 8 years + digital marketing and/or marketing operations experience with a focus on performance-based growth marketing. Experience in the insurance or financial services industry required.
  • Bachelor’s degree in Business or related field required. MBA preferred.
  • 3 years of experience as a Marketo administrator or similar expertise. Includes a deep understanding of Marketo functionality and reporting, with the ability to develop and implement best practices.
  • Marketo certification preferred but not required.
  • Google analytics and SEO experience a plus.
  • Experience identifying target audiences and developing digital campaigns that engage, inform, and motivate.
  • Ability to see “big picture” to address business strategies.
  • Executive presence with ability to work with all levels of the organization.
  • Strong analytical and organizational skills.
  • Ability to problem-solve creatively and proactively.
  • Excellent verbal and written communication skills.
  • Self-motivated with the ability to manage multiple priorities with firm deadlines.
  • Ability to travel 25% of the time.


USI is committed to providing a full-suite of competitive benefits for our growing population and its diverse needs. We offer a wide range of health, welfare and financial benefits including medical, wellness, dental and vision, 401(k), flexible spending and health savings accounts, short and long-term disability, life insurance and other unique employer-sponsored and voluntary programs. USI also offers a generous paid time off policy, paid family leave benefit as well as paid holiday time.

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Notice to 3rd Party Recruiters

Notice to Recruiters and Agencies regarding unsolicited resumes or candidate submissions without prior express written approval.
Resumes submitted or candidates referred to USI Insurance Services by any external recruiter or recruitment agency by any means (including but not limited to via Internet, e-mail, fax, U.S. mail and/or verbal communications) without a properly executed written contract for a specified position by an authorized member of the Talent Acquisition team become the property of USI Insurance Services. The Company will not be responsible for, or owe any fees associated with, referrals of those candidates and/or for submission of any information, including resumes, associated with individuals.

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