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Marketing Data Analyst

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Do you enjoy Marketing Data Analytics to Help Support the Growth of an Organization?  

This is a great opportunity to join a company that Forbes has just named as one of the top 300 Employers for 2018!

Use your strong SQL and marketing database management skills  to manage the day-to-day activities associated with our CRM database; including working closely with I.T. to ensure a smooth conversion of our Saleslogix CRM System to Microsoft CRM; maintaining accurate database of clients, prospects and membership lists in marketing systems; creating and executing campaign list pulls; be SME for CRM database; monitoring online and offline campaign results; and providing customer reporting.  You will also coordinate business needs of all departments and offices with customer information maintained in various USI Affinity marketing databases.

As Marketing Data Analyst you will also provide analytics to improve the effectiveness of marketing strategies and use data analysis to aid in the development and execution of marketing communication plans aimed at driving sales across all USI Affinity business units.

You will need to develop in-depth knowledge of USI Affinity's customer and prospect data to assist in providing direction on targeting, campaign executions and results tracking strategies designed to grow market share, increase customer retention, reduce attrition and drive incremental sales. Working with 3rd party vendors, current clients and prospects will be a large part of this role as well.

The successful candidate will have:

  • Bachelors degree in Marketing with 2+ years related analytics work experience preferred.
  • Database management background is required along with  strong working knowledge of using SQL language to query data in relational databases is required.

  • Experience with CRM is preferred (Saleslogix and/or Microsoft CRM helpful)

  • Experience in Marketing Operations including marketing campaigns & data analysis is preferred..
  • Proficiency in Microsoft Excel, Word, PowerPoint, Access is required.
  • Experience with Google Analytics and/or Omniture experience strongly preferred.

  • Experience with Click Dimensions is helpful

  • Intermediate to advance strategic, analytical, communication and organizational skills required. 

  • Energy, enthusiasm and detail orientation to produce high quality work. 

  • Ability to handle multiple projects and prioritize work in a deadline driven environment required.

USI Affinity is a Division of USI Insurance Services - and has emerged as one of the leading providers of insurance, financial and risk management services to professional associations, individuals and small-business owners.   For over 75 years the divisions of USI Affinity have developed, marketed and administered insurance and financial programs that offer association clients unique advantages in coverage, price and service. We market and administer insurance programs for over 400 associations nationwide, representing more than 15,000,000 members.


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Job ID:

17379

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