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Marketing Manager

Location:

PA - Newtown Square

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Are you a Marketing Leader with strong people and project management skills?

USI Affinity, a Division of USI Insurance Services, is currently searching for a Director of Strategic Marketing Campaign Management to lead Marketing Project Managers in their development and execution of marketing plans for lead/sales generation and customer retention across various channels (presentations, events, direct mail, email, print, web, etc.) for USI Affinity B2C and B2B business models.   Location is in the Philadelphia area.


In this role, you will:

  • Lead Marketing Project Managers In the appropriate and timely development of customized proposals and presentations; 
  • Ensure appropriate development of communication materials that are in line with the company's overall brand and design guidelines: such as brochures, applications, lead cards, direct mail, advertisements, press releases, email, social media, etc.; 
  • Oversee creation and management of all marketing campaigns to support  strategic marketing including creation and management of booklets, email, flyers, posters, summary of benefits, etc., to support the Student Health program as well as ensure appropriate collateral, email and web design in support of both field sales and association marketing is delivered. 
  • Ensure appropriate routine online surveys are conducted and lead Sales and Client Relations meetings for preparation of sales presentations, client renewals, reports, etc.  and more!


The right individual will have a Bachelor's degree (B. A.) from four-year college or university or equivalent experience required. Degree in Marketing, English or Communications is preferred; Prior experience managing marketing team including preparation of sales collateral, presentations and RFP’s is required.   Insurance industry experience is preferred.


  • Must be proficient in the MS Office suite of products including Word (formatting, layout and design), basic functions of Excel, Access, and PowerPoint. Familiarity with Adobe is helpful.  Experience with InDesign is required.
  • Intermediate graphic designs skills using Photoshop, Illustrator,  etc. a plus
  • Ability to understand and utilize Marketing Automation platform.
  • Must have proven successful experience managing a marketing team and successfully leading marketing projects within established marketing budgets.
  • Must have excellent ability to establish priorities; manage multiple deadlines and diverse tasks; good organizational skills and attention to detail.
  • Must have excellent communication skills and be able to effectively communicate and/or present information to managers, clients, vendors, outside creative talent.
  • Ability to understand and adhere to brand and compliance guidelines for USI Affinity, our clients and carrier partners.
  • Experience working with outside creative designers and printers are a plus
  • Must have excellent project management skills.
  • Ability to handle a high level of stress during peak marketing timeframes
  • Must be self-motivated and be able to work independently and as part of a team.
  •  Ability to write status reports, strategy briefs, business correspondence and procedural manuals is required.
  •  Copywriting skills are a plus.
  • A plus if the person can also conceptualize and write promotional copy that effectively communicates project objectives.

#LI-DY1



USI is committed to providing a full-suite of competitive benefits for our growing population and its diverse needs. We offer a wide range of health, welfare and financial benefits including medical, wellness, dental and vision, 401(k), flexible spending and health savings accounts, short and long-term disability, life insurance and other unique employer-sponsored and voluntary programs. USI also offers a generous paid time off policy, paid family leave benefit as well as paid holiday time.


Job ID:

24203

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