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Digital Marketing Specialist


CT - Glastonbury

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General Description: Develops and executes marketing strategies for lead generation and new client acquisition. Creates client communication to support the USICG brand and practices.


·         Lead marketing technology initiatives to achieve USICG’s business goals and objectives.

·         Collect and analyze customer, marketing, and web behavioral data.

·         Collaborate with business partners to develop digital marketing strategy to meet company needs.

·         Responsible for digital outreach strategy including landing pages, webinars, and paid advertising.

·         Conduct test campaigns, review key metrics and identify opportunities to increase performance.

·         Execute social media strategy. Manage content guidelines and engagement cadence. Develop campaigns, review benchmarks, and evaluate new channels.

·         Manage and track activity on USI marketing automation platform and Microsoft Dynamics. Maintain database of prospects and clients.

·         Manage USICG website. Maintain web content and make suggestions for ongoing enhancements.

·         Oversee search engine optimization (SEO), keyword research and ZoomInfo Intent. Review statistics to increase traffic and conversion rates.

·         Measure key performance indicators (KPIs) on growth and impact of marketing activities. Guide leadership in strategic planning.

·         Provide insight on business areas that have momentum and are profitable.

·         Support CG Director of Marketing to execute USICG’s content marketing strategy and content calendar.

·         Provide expert counsel on digital marketing strategies, services, technologies, trends, and tools.  

Knowledge, Skills and Abilities:

·         3 years + of digital marketing experience. Experience with web development, marketing automation, database management and email communication platforms.

·         Bachelor's Degree preferred

·         Intermediate user of technical marketing services, including:

o   Email communication and database management systems (Microsoft Dynamics preferred)

o   Marketing automation platforms (Marketo preferred)

o   Customer relationship management systems (CRM)

o   Website development and contact management systems (CMS)

o   Intermediate knowledge and understanding of SEO and best practices

o   Google Analytics, ZoomInfo, social media data optimization

o   Data capture and data visualization tools (Power BI preferred)

o   Price-Per-Click (PPC) services, such as Google Ads, LinkedIn Ads, Bing Ads

·         Web programming proficiency in HTML, HML5, CSS and CSS3

·         Intermediate user of Microsoft Office (Word, PowerPoint, Excel, Access)

·         Strong organizational and analytical skills with ability to multitask.

·         Dedication to ongoing process improvement and effectiveness.

·         Detail-oriented. Strong verbal and written communication skills.

·         Ability to work collaboratively in a team environment.

USI is committed to providing a full-suite of competitive benefits for our growing population and its diverse needs. We offer a wide range of health, welfare and financial benefits including medical, wellness, dental and vision, 401(k), flexible spending and health savings accounts, short and long-term disability, life insurance and other unique employer-sponsored and voluntary programs. USI also offers a generous paid time off policy, paid family leave benefit as well as paid holiday time.

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Notice to Recruiters and Agencies regarding unsolicited resumes or candidate submissions without prior express written approval.
Resumes submitted or candidates referred to USI Insurance Services by any external recruiter or recruitment agency by any means (including but not limited to via Internet, e-mail, fax, U.S. mail and/or verbal communications) without a properly executed written contract for a specified position by an authorized member of the Talent Acquisition team become the property of USI Insurance Services. The Company will not be responsible for, or owe any fees associated with, referrals of those candidates and/or for submission of any information, including resumes, associated with individuals.

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